Ram Trucks and Cabela’s Partnership Announced


Ram Trucks is now the official truck of Cabela’s in the recent partnership formed between the two companies. Under this new partnership, Ram Trucks and Cabela’s will co-sponsor events, contests, sweepstakes, giveaways and more.

Corey Bergstrom, VP of Digital and E-Commerce at Cabela’s said, “Ram Trucks are well known and respected by outdoor enthusiasts, and we are thrilled to make them the official truck of Cabela’s. This partnership will offer several benefits to Cabela’s, Ram Trucks, and most importantly, to our passionate customers who love the outdoors just as much as we do.”

Bergstrom adds, “This full-circle connection is something we take immense pride in through our legendary products and customer service as the World’s Foremost Outfitter.”

Head of Ram Trucks – FCA North America, Bob Hegbloom states, “More than 80 percent of Ram owners list hunting, fishing or camping among their most cherished hobbies. Ram truck owners tell us they’re passionate about hunting and the outdoors, and our Ram team is no less enthusiastic.”

He adds, “As the official truck of Cabela’s, Ram is able to reinforce its support of this industry, and this partnership provides the opportunity to be involved with the outdoor enthusiasts that make up Cabela’s customer base.”