Ram Trucks joins millions this Thanksgiving Day NFL football game series on CBS and FOX as it salutes hardworkers and families in this 90 second video tribute here: https://www.youtube.com/watch?v=HVlgTkYXWik
From a grandfather who spent a lifetime in the mill to a single working mom of three, “Praise” honors all those who work hard making their families and this nation strong.
Oliver Francois, Chief Marketing Officer, FCA – Global says, “Appropriately airing on Thanksgiving Day when families across the country take time to reflect and giving thanks, ‘Praise’ is the Ram brand’s tribute to hard-working Americans and the story of people who are the backbone of our country.”
He adds, “Just as the brand paid homage to American farm families a few years back during a Super Bowl telecast, we always look for opportunities to build unique, impactful, creative around a defining cultural moment that allows us to reach large audiences in a very effective way. ‘Praise’ adheres to our marketing mantra of thinking bolding and making a difference in both the message and the way we deliver it.”
According to Nielson ratings, more than 55 million viewers watched Thanksgiving Day football games in 2015.
If you missed seeing ‘Praise’, view it here: https://www.youtube.com/watch?v=HVlgTkYXWik