Category Archives: History

Ram Trucks Fight Against Hunger | Donate the Hunt

Did you know that 49 million Americans struggle to put food on the table? Did you also know that just one donation can provide up to 200 meals?

Join Ram Trucks and Farmers and Hunters Feeding the Hungry shrink the hunger problem in America by donating a portion of your hunt. This partnership combines a passion for the outdoors and paying if forward to provide 1.4 million meals each year.

Since 1997, 17 million meals have been served. For 2015-2016, 377 deer/elk/lifestock have been donated for 18,850 pounds of meat and 75,399 meal servings.

Watch and learn more at https://www.youtube.com/watch?v=dx8mJjuVYYw

#RamHuntsHunger

Ram Trucks breaks world record for longest parade of pickups

Ram Trucks broke the world record at AT&T Stadium in Arlington, Texas on Saturday for the longest parade of pickups.
Drawing in 451 Ram pickups, owners from seven states and Canada participated in the morning parade. The Ram Truck Roundup parade was one of the events preceding the Academy of Country Music Awards, and wound approximately 3 miles around the stadium and Globe Life Park ground.
Ram owner participants were treated to free tickets to the ACM Party for a Cause Festival as well as performances by several bands.
Bob Hegbloom, president and CEO of Ram Trucks said, “Ram is the fastest-growing truck brand in Texas, where trucks are king, and it was great to see 451 Ram owners travel far and wide for this once-in-a-lifetime opportunity to be a part of a special record-breaking rally and pickup parade.”
This was the sixth year in a row that Ram was the “official truck” of the ACM awards. Hegbloom added that the ACMs taking place in Arlington was special for Ram since they sell twice as many trucks in Texas as in any other state.

Behind the Badge: the History Behind the Ram Emblem

An automobile’s emblem is key to its brand identity and few are as recognizable as the ram’s head logo. While it started out as a badge on Dodge vehicles, it now has become the symbol adorning Ram trucks.
Back in the 1920s, Avard T. Faribanks originally designed the ram radiator cap. Walter P. Chrysler was skeptical of the idea, so when Fairbanks asked what a person’s first thought would be upon encountering a ram in the wild, Chrysler’s response “Dodge!” made for the perfect fit.
By the 1990s, hood ornaments were out of style, and the ram logo started appearing on almost all Dodge model trucks between 1993-2010. In 2009 RAM became it’s own brand when Fiat acquired Chrysler.
Since Ram is the ancient symbol of Aries which signifies authority, force, fearlessness, and virility, the ram’s head badge only appeared on RAM trucks since Dodge relinquished the logo to just the pickups.

1955 Dodge 1 ton back on the road

Originally built at the Windsor truck plant in 1955, this Dodge 1 ton is back on the road again! It was the 149th of 720 of its model built, and one of approximately 10,000 Dodge and Fargo trucks built in Windsor in 1955.

Proud owner Bob Lassaline of Oldcastle, Ontario, says he bought the truck from the original owner’s family in November 2001. The original owner purchased the truck from Bob Wright Motors in Harrow for $2,203.16 Canadian.

The truck was built on July 18, 1955 and is a 1955 Dodge 1-ton stake truck Model C3D with a 251 C.I.D. 129 hp flathead six cylinder engine with 4-speed transmission. It was used to deliver tomatoes to the vegetable marketing board.

Eventually the truck was abandoned in an unheated building afflicted with raccoon damage and rust decay despite having only been driven 63,315 miles.

Lassaline had actually worked at Chrysler Canada in late 1954 on the assembly line, but was then transferred to an office job in May 1955. He says he was fascinated with trucks and believes he may have seen this truck somewhere at the plant at that time.

Since purchasing the truck in 2001, Lassaline has refurbished the body, paint and interior. He installed new brake pads, master cylinder and kingpins. He also replaced it back to the original and age appropriate 1955 equipment, with a total cost of around $5,000.

Lassaline says, “I purchased the truck because I have been an antique Oliver tractor collector and was hauling tractors to shows with a small Dodge Dakota and it was too light to handle the trailer weight.” He adds, “It was not my intent to consider my ’55 Dodge as a show truck. However, it finished up better than expected and I soon got quite attached to taking the truck to car shows”.

Do you have a vintage Dodge truck you’d like to share with us? Let us know!

(image source: http://www.insideottawavalley.com/news-story/5259867-windsor-built-1955-dodge-truck-on-the-road-again/)