Category Archives: Features

VIDEO: Guts Glory Ram – Levi Hummon and RAM in New York

In Part 4 of Levi Hummon’s Guts Glory Ram Trip, he travels to Binghamtom and New York, New York to perform.

“Every night we travel all over the country; it’s to get in front of people, play your music and see their faces light up when we sing. It’s what makes it worth it,” Hummon says.

Follow Levi Hummon and Ram Trucks as they partner together as part of Levi’s Guts Glory Road Trip. Watch his latest video here: https://www.youtube.com/watch?v=3-dIyL3I_zg

Levi Hummon Guts Glory Ram Road Trip Part 2 – Haul it Forward

In this series of Ram Trucks and Levi Hummon’s Guts Glory Road Trip, Hummon makes his way to the great state of Texas.

On his Texas run, Hummon visits Austin and with the help of his Ram Trucks, delivers 766 pounds of food to a local food bank.

From longhorse to horses to cowboys, watch more from Hummon’s Ram Truck Road trip at https://www.youtube.com/watch?v=hT-NPc-PTjQ

Ram Trucks and Cabela’s Partnership Announced

Ram Trucks is now the official truck of Cabela’s in the recent partnership formed between the two companies. Under this new partnership, Ram Trucks and Cabela’s will co-sponsor events, contests, sweepstakes, giveaways and more.

Corey Bergstrom, VP of Digital and E-Commerce at Cabela’s said, “Ram Trucks are well known and respected by outdoor enthusiasts, and we are thrilled to make them the official truck of Cabela’s. This partnership will offer several benefits to Cabela’s, Ram Trucks, and most importantly, to our passionate customers who love the outdoors just as much as we do.”

Bergstrom adds, “This full-circle connection is something we take immense pride in through our legendary products and customer service as the World’s Foremost Outfitter.”

Head of Ram Trucks – FCA North America, Bob Hegbloom states, “More than 80 percent of Ram owners list hunting, fishing or camping among their most cherished hobbies. Ram truck owners tell us they’re passionate about hunting and the outdoors, and our Ram team is no less enthusiastic.”

He adds, “As the official truck of Cabela’s, Ram is able to reinforce its support of this industry, and this partnership provides the opportunity to be involved with the outdoor enthusiasts that make up Cabela’s customer base.”

Pittsburgh Penguins and Ram Trucks Renews Partnership

Just like a Ram truck, hockey players are one-of-a-kind. Taking hard hits while also needing the agility to skate on ice is no easy task.

That’s why there should be no surprise that Ram Trucks renewed its contract with the Pittsburgh Penguins as official truck.

With the renewed partnership, one lucky Penguins fan will win a 2016 Ram 1500 Outdoorsman Crew Cab 4×4.

Director of the FCA Mid-Atlantic Business Center, James Kinsey said, “The Pittsburgh Penguins and the Ram Trucks brand share the same values of toughness, hard work, and dedication.” Kinsey added, “Ram’s focus on our customers and important customer attributes is captured in the creative ads produced specifically for this partnership and it is with a great sense of pride that we continue to collaborate with the Pittsburgh Penguins.

One of five lucky fans will have the chance to walk the center ice and choose one of five keys during Penguins’ Fan Appreciation Day on April 3, 2016. The winner’s key will be the one who can open the truck.

Hockey couldn’t get any better when a Ram pickup truck is involved! For your chance to win, visit the Penguins’ website.

Ram Trucks Reveals 2016 Models

Power and luxury are what Ram Trucks is featuring in the 2016 model trucks, vans, and commercial chassis. Upgrades include wider availability of the ParkSense package including the front park-assist system, and a wide range of new optional features. The ParkSense package greatly reduces potential damage by audibly alerting the driver of impending contact.

For pickup trucks, Ram will carry forward the mid-year 2015 offers of the Ram 1500 Rebel off-road package and the Ram 1500 Laramie Limited super luxury trim into 2016.

The optional 3.0-liter EcoDiesel V-6 engine delivering 240 hp and 420 lb.-ft of torque will still be offered on the 2016 Ram 1500s. In addition to the TorqueFlite 8-speed automatic transmission powertrain that delivers 29 mpg highway and 9,200 lbs of towing.

The 3.6-liter Penastar V-6 gasoline engine will be updated for 2016. It will offer fuel economy improvements of more than 6% and an increase in torque of more than 14.9%.

The 2016 Ram 2500 and 3500 pickups will feature new fuel delivery calculations and turbo boost calibration for the optional Cummins 6.7-liter I-6 diesel engine. Other features include a five-link coil suspension with optional air suspension on Ram 2500 and optional air bag suspension for the Ram 3500.

New features in the Ram ProMaster vans include a side window option for its 159-inch high roof along with a second battery option for the rear of the cab, and new 20-amp auxiliary switches on the dash panel.

The 2016 ProMaster City compact vans will officially replace the Ram C/V as the OEM’s Class 1 van offering.

Every 2016 model will see a new center console design, and Bluetooth connectivity for hands-free driving, even on entry-level models.

2016 is going to be a great year for Ram Trucks!

(Image source: http://fleetowner.com/equipment/ram-truck-officially-reveals-2016-models)

2016 Ram Heavy Duty Offers Best-in-Class Power, Towing Capacity and Payload Capacity

Ram continues to dominate in the heavy-duty battleground with the 2016 model year Ram 2500 and 3500 Heavy Duty pickup trucks.

Both the 2500 and 3500 remain as leaders in best-in-class claims. The 2016 Cummins 6.7-liter calibration hits a best-in-class 900 lb.-ft. of torque… the most torque ever offered in a mass-production vehicle!
Bob Hegbloom, CEO and President of Ram Trucks says, “Ram maintains leadership in all three pickup segments offering best-in-class fuel economy, best-in-class towing, best-in-class power and best-in-class payload. Ram continues to break records in the most important consumer-driven titles of the pickup truck market and we’re not slowing down.”
The 2016 Ram 3500 raised the bar with towing capacity, increasing that stat from 30,000 pounds to now 31,210 pounds. To handle the increased capacity, engineers stocked up the rear axle ring gear hardware from 12 to 16 bolts on all trucks equipped with the 11.8-inch axle.
The 2016 Ram 2500 also continues its leadership in 3/4-ton towing with 17,980 pounds of capacity.
Director of Ram Truck Engineering, Mike Cairns said, “Ram has bookended its innovation leadership in the pickup segments and thoughtfully engineering better trucks, including our Ram 1500 with real-world fuel economy approaching 30 mpg and the Ram 3500 with a mind-boggling 31,210 pounds of towing capacity, even on the hottest day. Our 2016 Ram Trucks own pertinent, functional titles while delivering award-winning interiors and exclusive features that entice customers.”
2016 Ram 1500, 2500, and 3500s will arrive to dealerships fourth quarter of 2015.

Miranda Lambert Auctions Ram Truck to Benefit MattNation

To celebrate the recent Ram Truck – Miranda Lambert partnership, Lambert is auctioning off a customized 2014 Ram 1500 Laramie Longhorn, just like the one she drives. All proceeds will benefit MattNation Foundation, a donation-supported foundation with the purpose of building animal shelters for better care, increasing pet adoption, encouraging responsible pet guardianship, rehabilitating sick animals, funding spay/neuter programs, training shelter dogs, and reducing euthanasia of healthy animals.]

The auction is open for bidding until November 15, and is just the beginning of an exciting relationship between Lambert and the Ram Truck brand.

To show your support for MattNation, you can bid on the 2014 1500 Laramie Longhorn, in addition to Lambert-signed guitars, and copies of Miranda’s fifth studio album, Platinum at http://givingworks.ebay.com/ram_muttnation/

Just The Facts

We’re setting the record straight with facts only. Ram is the fastest growing truck brand in America. That’s a fact. The Ram 1500 has best-in-class fuel economy. That’s a fact. The Ram 3500 has best-in-class towing, best-in-class payload, and best-in-class torque. Those are also facts.

If you’re in the market for a pickup truck, you know that arguments over who makes the best one is subjective amongst loyalists and manufacturers. That’s why we try and make buying a truck much easier. That’s why we’re launching “Just the Facts”, a simple, fact-based no-nonsense approach to finding the right Ram Truck for you.

Check out the “Just the Facts” video series below. It’s a no-frills, cut through the clutter, honest way to get the facts about owning a Ram Truck.

Fact: The Ram Heavy Duty can tow a lot of weight; 30,000 lbs. to be exact, and is best-in-class. https://www.youtube.com/watch?v=7juP7_68zec&index=1&list=PLNHFyWSuB8_grAuDtC52iRUMYRGrZ5AJq

Fact: The Ram 1500 EcoDiesel gets 156 more miles per tank than the Ford EcoBoost. https://www.youtube.com/watch?v=fwhv_IK01rk&index=2&list=PLNHFyWSuB8_grAuDtC52iRUMYRGrZ5AJq

Fact: Ram Truck is the Fastest Growing Truck Brand in America. https://www.youtube.com/watch?v=sJ483VzmVao&index=3&list=PLNHFyWSuB8_grAuDtC52iRUMYRGrZ5AJq

Fact: a Ram Heavy Duty can carry more weight than any other heavy duty truck: https://www.youtube.com/watch?v=0ygXpDSwKuI&index=4&list=PLNHFyWSuB8_grAuDtC52iRUMYRGrZ5AJq

Engine Dilemma: Hemi Versus EcoDiesel

The Hemi or the EcoDiesel. Which engine is best for you?  In the earlier days the decision was easier as consumers had less choice, but today the options are much more varied and include V-8s, turbocharged gas V-6s, and the EcoDiesel. To help make your decision, we’ve separated out some of the pros of each engine, to see which fit is best for you.

Noise, Vibration and Harshness: Draw

Both the EcoDiesel and Hemi are relatively smooth, however, if you are looking for an engine to speak loudly, the Hemi has a multitude of exhaust options. While some may love the diesel’s deep groan, most will find the Hemi’s baritone burble more appealing. The EcoDiesel is quieter at most speeds, so this one comes down to personal preference.

Overall Power: Hemi

The Hemi has a definite edge in horsepower, with 155 more points than the Italian-built diesel. The Hemi has a 1,200 pound edge in maximum towing capacity at 10,400 pounds. In addition, it’s about 2 seconds faster from 0 to 60 than the EcoDiesel.

Towing and Hauling: EcoDiesel

You may be asking yourself how the Hemi can win in power, but the EcoDiesel wins in towing and hauling. While it’s true that the Hemi has a higher overall tow rating than the EcoDiesel, the latter factors better in performance between loaded and unloaded, in addition to the economy difference.  The diesel’s efficiency margin widens under each load, making your miles per gallon much higher than the gasoline powered truck.

Economy: EcoDiesel

The EcoDiesel shows significant advantage over the Hemi in this category with a 5 mpg city and 6 mpg highway advantage in two-wheel form, and 4 mpg city and 6 mpg highway advantage on four-wheel drive. That is a huge difference, and gets even wider when towing, as mentioned above.

Maintenance and Cost of Operation: Draw

Traditionally, the cost of operation would fall with the EcoDiesel, but there are more variables to look at on today’s models that were not available years ago. For one, fuel prices vary widely. Diesel can be either cheaper than the 87-octance unleaded, or more expensive than premium. In addition, diesel sees more seasonal variations in price than gasoline.

While diesels do not require spark plugs, the new ones require urea DEF after treatment which costs $10-$20 on top of every oil change. In addition, the diesel holds 10.5 quarts compared to the Hemi’s 7 quart oil capacity, so you are spending more money on oil changes for the EcoDiesel.

 

The EcoDiesel is turbocharged, which is not an option with the Hemi. While today’s turbochargers are much more reliable than those in the 1980s, it can be a potential expense if you plan on keeping your truck for more than 150,000 miles. The older diesel models in the 80s were effective at burning oil and creating power in the long-term.

Verdict: Personal Preference

Which truck is best for your? It’s a draw that you will have to make for yourself. The Hemi and EcoDiesel have vastly different personalities. The Hemi is the traditional choice with strong, sound V-8 power and truck duty, while the EcoDiesel is almost foreign sounding with steady, efficient power and acceleration.

Texas Rangers and Ram Truck Announce Partnership

Ram Truck announced at the State Fair of Texas this past week, its partnership with the Texas Rangers law enforcement organization. Accompanying the official partnership was a $100,000 donation to the Texas Ranger Hall of Fame and Museum.

Ram’s support will help promote and lengthen the heritage of the Texas Rangers Hall of Fame and Museum in Waco, Texas.

Bob Hegbloom, Ram Truck Brand President and CEO said, “Texas Rangers are icons. They are heroes. They are recognized around the world as one of the foremost law – enforcement agencies.”

With roots dating back to 1823, today’s Texas Rangers work with the Texas Department of Public Safety, taking a lead role in border security, unsolved and serial crime, criminal investigation of public corruption, and more.

(Image source: Off-Road.com Blog)